The comprehensive course using Photoshop, Illustrator & InDesign programs.

The Comprehensive Course in Advertising and Commercial Design Using

Photoshop, Illustrator & InDesign

From scratch to final artwork

An online course via a virtual classroom system with the instructor live

The course duration is 60 hours, divided into 30 lectures, each lecture lasting two hours

Supervised by the instructor: Amin Al-Kark

By the end of the course you will be able to design and produce:

• Logos

• Brochures and flyers

• Business cards

• Letterhead

• Envelopes

• Catalogs and folders

• Indoor and outdoor signage

• Social media ads

• Photo retouching

  And many other designs...

Main course topics:

Section One:

Photoshop Program

• General introduction to Photoshop

• Explanation of the main user interface and customizing work panels.

• The concept of color theory and the difference between RGB and CMYK.

• What is a Pixel... and how to determine its value in work files.

• What are Layers and how to apply Layer Style.

• Explanation of selection, drawing, and cropping tools and when to use each.

• Explanation of Free Transform tools.

• Repairing defects and problems in old or damaged photos using various tools.

• Working with Layer Mask and its importance when editing photos.

• Explanation of Smart Object and its importance in Layers.

• Photo merging (Manipulation), adding effects, and tweaking colors.

• Explanation of text tools and their artistic options.

• Working with Mock Up and how to apply it to the final design.

• Introduction to the most important filters in the program.

• Practical applications.

Section Two:

Illustrator Program

• General introduction to Illustrator and the difference between it and Photoshop

• Explanation of the main user interface and arranging work panels.

• What is a Vector and how does it differ from a Pixel.

• Drawing and coloring with brushes and various tools.

• What is Bleed and its benefit in delivering commercial printouts.

• Explanation of repeat, rotation, and reflection tools.

• Working with color lists and gradients in the program.

• Explanation of the Pathfinder panel and ways to use it alongside the Shape Builder Tool.

• Explanation of the most important designer tool, the Pen tool, and ways to draw with it, with assistant tools, and introducing a great website to master it.

• Instant editing of photos by linking with Photoshop.

• Introduction to the important Image Trace panel and how to convert a logo from Pixel to Vector with one click.

• Explanation of text tools and working with texts.

• Introduction to the key Effect commands in the program.

• Final artwork output in various formats for print or web.

• Practical applications.

Section Three:

InDesign Program

• General introduction to InDesign and its differences from other programs.

• What are the uses of InDesign and why it is preferred for editorial designs,

• Explanation of the main user interface and customizing work panels.

• Creating a new work file and understanding its various properties.

• The basic concepts of Bleed, Margins, and Slug and the difference between them.

• Introduction to the various drawing and selection tools in the program.

• Explanation of the most important function: Pages, and the importance of Master Page in building the design.

• Inserting and arranging columns, margins, and distributing content within the page.

• Adding automatic page numbering.

• Using transform, alignment, and reflection tools.

• Working with text tools and their different properties.

• Inserting and formatting images within texts using Text Wrap.

• Formatting texts using Paragraph Style and Character Style, and the difference between them.

• Introduction to the Effect panel and its various effects on images and texts.

• Managing external links through the Links panel.

• Explaining the Layout panel and its significance in design.

• An overview and explanation of the most important commands in the Interactive panel.

• Reviewing typographical errors and ensuring the accuracy of formatting before sending to print.