
The Comprehensive Course in Advertising and Commercial Design Using
Photoshop, Illustrator & InDesign
From Zero to Artistic Output
Online course in a virtual classroom system with the instructor directly
Course duration: 60 hours divided into 30 lectures, each lecture is two hours
Supervised by the trainer: Amin Al-Karak
Bachelor's degree from the Faculty of Fine Arts – Graphic Department
By the end of the course, you will be able to design and execute:
Logos
Brochures and flyers
Business cards
Letterhead papers
Envelopes
Catalogs and folders
Indoor and outdoor signage
Social media advertisements
Photo defect correction
And many other designs...
Main topics of the course:
Section One:
Photoshop Program
• General introduction to Photoshop
• Explaining the main user interface and customizing work menus.
• The concept of color theory and the difference between RGB and CMYK.
• What is a Pixel... and how its value is set in work files.
• What are Layers and how to apply Layer Style.
• Explaining selection tools, drawing, and cropping, and when to use each.
• Explaining Free Transform tools.
• Repairing defects and problems in old or damaged photos using various tools.
• Using the Layer Mask command and its importance when editing images.
• Explaining the Smart Object command and its importance in Layers.
• Merging images (Manipulation), adding effects to them, and adjusting their colors.
• Explaining type tools and their artistic options.
• Working with Mock Ups and how to apply them to the final design.
• Introduction to the most important filters in the program.
• Practical applications.
Section Two:
Illustrator Program
• General introduction to Illustrator and the difference between it and Photoshop
• Explaining the main user interface and arranging work menus.
• What is a Vector and what is the difference between it and a Pixel.
• Drawing and coloring with brushes and various tools.
• What is Bleed and what is its importance in commercial print production.
• Explaining repeat, rotate, and reflect tools.
• Working with color menus and gradients in the program.
• Explaining the Pathfinder menu and methods for using it alongside the Shape Builder Tool.
• Explaining the most important tool for a designer, the Pen tool, how to draw with it, supporting tools, and introducing a great website to help master it.
• Instant photo editing by linking with Photoshop.
• Introduction to the important Image Trace menu and how to convert a logo from Pixel to Vector with one click.
• Explaining type tools and working with text.
• Introduction to the main Effect commands in the program.
• Artistic output of the final work file in various formats for print or web.
• Practical applications.
Section Three:
InDesign Program
• General introduction to InDesign and the difference between it and other programs.
• What are the uses of InDesign and why is it preferred for publication designs?
• Explaining the main user interface and customizing work menus.
• Creating a new work file and understanding its various properties.
• Basic concepts: Bleed, Margins, Slug, and the differences between them.
• Introduction to the various drawing and selection tools in the program.
• Explanation of the most important function in the program: Pages, and the importance of the Master Page in building the design.
• Inserting and formatting columns, margins, and distributing content within the page.
• Adding automatic page numbering.
• Using transformation, alignment, and reflection tools.
• Working with writing tools and their various properties.
• Inserting images and formatting them within text (Text Wrap).
• Formatting text using Paragraph Style and Character Style and the differences between them.
• Introduction to the Effect menu and its various effects on images and text.
• Managing external links through the Links panel.
• Explaining the Layout menu and its importance in design.
• Review and explanation of the most important commands in the Interactive menu.
• Reviewing printing mistakes and ensuring accurate formatting before sending to print.