
THE FRAGRANCEv is seeking a highly creative and sophisticated Luxury Content & Marketing Specialist to join our exclusive team. This role is perfect for someone passionate about crafting bespoke content for a luxury niche brand, combining storytelling, elegance, and strategic marketing to elevate the brand’s presence across social media and digital platforms.
Rules & responsibilities
1. General Responsibilities
a- Create high-quality content that aligns with the company’s brand voice, values, and objectives.
b- Follow all internal guidelines, policies, and deadlines set by management.
c- Maintain professionalism in communication (internal & external).
d- Stay up to date with industry trends, platforms, and best practices in content and social media.
2. Content Planning & Strategy
a- Participate in planning content calendars (weekly, monthly, or campaign-based).
b- Research topics, audiences, and competitors to generate relevant content ideas.
c- Propose new content formats (e.g., blogs, videos, Reels, Stories, carousels, newsletters).
d- Align all content with marketing campaigns, product launches, and business goals.
3. Content Writing Responsibilities
a- Write clear, engaging, and grammatically correct copy for:
1- Blog posts & articles
2- Website pages & landing pages
3- Social media posts & captions
4- Email newsletters & campaigns
5- Scripts for video, podcast, or voice-over
b- Adapt tone and style depending on platform and audience (formal, casual, informative, promotional, etc.).
c- Ensure all written content is original (no plagiarism) and properly referenced if sources are used.
d- Edit and proofread content before submission to ensure quality and consistency.
4. Visual & Multimedia Content
a- Collaborate with designers, photographers, and video editors to bring content concepts to life.
b- Provide clear creative briefs for graphics, videos, and other visual assets.
c- Review visual content to ensure it matches the brand identity and message.
d- Assist in basic content creation tasks (e.g., selecting photos, suggesting layouts, creating simple visuals using templates).
5. Social Media & Publishing
a- Prepare and schedule content across relevant platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, YouTube, etc.).
b- Optimize posts for each platform (format, length, hashtags, tags, timing).
c- Monitor engagement (comments, messages, shares) and respond where appropriate, following brand tone and guidelines.
d- Collaborate with the marketing team on social media campaigns, giveaways, and collaborations.
6. Brand Consistency & Quality Control
a- Follow brand guidelines (tone of voice, visual identity, terminology).
b- Ensure all content is factually accurate and checked before publishing.
c- Avoid sensitive, offensive, or controversial topics without prior approval.
d- Double-check names, dates, figures, and any public claims before posting.
7. Communication & Collaboration
a- Work closely with marketing, design, sales, and other relevant departments.
b- Attend meetings, brainstorming sessions, and debriefs as required.
c- Communicate progress, challenges, and needs to the team or manager in a timely manner.
d- Be open to feedback and revisions, and update content accordingly.
8. Deadlines & Workflow
a- Deliver all content on or before the agreed deadlines.
b- Prioritize tasks based on urgency and business priorities.
c- Notify the manager in advance if a deadline may be missed and propose a solution.
d- Keep all content files organized and properly named for easy access by the team.
Requirements:
• Proven experience in content creation, luxury marketing, social media, and sales support.
• Strong understanding of audience targeting, engagement strategies, and brand positioning.
• Fluent English skills (C2 level preferred).
• Exceptional creativity, storytelling, and attention to detail.
• Knowledge of mood boards, visual branding, and luxury brand standards.
• Ability to work independently while maintaining the high standards expected of a premium brand.
• Experience with video scriptwriting is a plus.
• Familiar with Google drive ( Sheet, Doc, .... )
Workplace: Istanbul - Beylikduzu - AKROS ISTANBUL TOWER
Working Days: Monday -to-->> Friday
Working Hours: 09:00am - 19:00pm
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