Media Buyer: Required

Lucille Cosmetics is hiring a performance marketer who can turn ad spend into qualified B2B leads and measurable sales. Market focus: 80% international B2B (export) and 20% local market. B2B targets: distributors, companies, clinics/aesthetic & shaping centers, beauty centers, and professional buyers. Responsibilities • Plan, launch, and optimize paid campaigns for B2B lead generation and partner acquisition. • Manage full-funnel performance: cold traffic → lead capture → retargeting → conversion. • Work across Meta and other relevant channels as needed; allocate budget based on performance. • Set up tracking correctly (pixels, events, conversions) and keep measurement clean. • Build audience strategy: cold/warm/retargeting, lookalikes, and geo targeting for export markets. • Collaborate with creative/content teams to test skincare ad angles that build B2B trust. • Support website and marketplace growth (including Trendyol) when needed. • Produce weekly performance reports with decisions and next actions. Main requirements • Proven experience in e-commerce performance marketing with strong results. • Experience running international B2B lead-gen campaigns (forms, landing pages, inquiry funnels). • Skincare/beauty category experience with compliance-aware messaging. • Strong funnel optimization skills (retargeting, landing pages, offer testing, conversion rate). • Experience supporting marketplace growth (e.g., Trendyol) and connecting ads to marketplace strategy. • Strong analytical thinking: ROAS, CPA, CPL, CTR, CVR, attribution awareness.