Strategic Social Media Specialist | Luxury Brand | Fluent EN

THE FRAGRANCE ACADEMY  are looking for a visionary social media strategist who doesn’t just "post content," but builds movements.

We are seeking a data-driven architect to lead our digital voice. In this role, you will bridge the gap between brand storytelling and business performance, driving engagement, advocacy, and revenue through a deep understanding of platform algorithms, cultural trends, and audience psychology.

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THE MISSION

As our Strategic Social Media Specialist, you are the chief architect of our online presence. You will be responsible for synthesizing complex marketing goals into agile, channel-specific strategies.

Your primary objective is to transform our social channels from communication tools into customer acquisition and retention engines.

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CORE RESPONSIBILITIES

1. Strategy & Roadmap Development

- Vision Casting: Develop and execute a holistic, multi-platform social media strategy aligned with business objectives (brand awareness, lead generation, community support, and e-commerce).

- Audience Segmentation: Map out the customer journey across social touchpoints; create tailored content strategies for distinct audience personas (B2B decision-makers, end-users, talent acquisition, etc.).

- Platform Optimization: Act as the internal authority on algorithm trends. Decide not just what to post, but why and where, justifying channel prioritization based on data.

- Competitive Intelligence: Conduct regular deep-dive audits of competitors and industry leaders to identify gaps, opportunities, and emerging trends.

2. Content Command & Brand Voice

- Narrative Management: Distill complex product features or corporate messaging into compelling, relatable, and shareable narratives.

- Creative Direction: Brief and collaborate with designers, videographers, and copywriters to produce "thumb-stopping" visual and written content.

- Campaign Orchestration: Lead the ideation and execution of high-impact, integrated campaigns (product launches, seasonal promotions, thought leadership series).

- Crisis Management: Act as the first line of defense for reputation management; draft reactive statements and pivot strategies to mitigate risks in real-time.

3. Analytics, ROI & Optimization

- KPI Architecture: Define and track meaningful KPIs (Engagement Rate, Share of Voice, Conversion Rate, Cost Per Acquisition) versus vanity metrics.

- Data Storytelling: Convert raw analytics into actionable insights. Present weekly/monthly reports to the executive team that correlate social activity to tangible business outcomes (leads generated, pipeline influenced).

- A/B Testing: Design and implement rigorous testing protocols for copy, visuals, CTAs, and posting times to continuously improve performance.

- Budget Management: Manage the paid social budget (in conjunction with the Paid Media team), optimizing spend to lower CPMs and maximize ROAS.

4. Community & Influencer Relations

- Community Cultivation: Foster a highly engaged brand community. Respond to comments, DMs, and mentions with the brand’s distinct voice—transforming followers into brand ambassadors.

- Influencer Strategy: Identify, vet, and manage relationships with micro and macro influencers to extend brand reach authentically.

- Social Listening: Utilize listening tools (e.g., Sprout Social, Brandwatch) to capture real-time sentiment and feedback, feeding these insights back to Product and R&D teams.

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REQUIRED QUALIFICATIONS & SKILLS

Experience

- Minimum 4–6 years of experience in social media strategy, marketing, or communications (Agency or in-house).

- Proven track record of growing social audiences and increasing conversion rates in a B2B [or B2C] environment.

- Experience managing social media for [Industry Vertical: e.g., Tech/Startup/SaaS/Retail].

Technical Skills

- Platform Mastery: Expert knowledge of LinkedIn, Instagram, TikTok, YouTube, X, and Facebook Business Suite.

- Analytics Prowess: Advanced proficiency in native analytics, Google Analytics 4, and third-party tools (Hootsuite, Sprout Social, Buffer, or Later).

- Paid Social Fluency: Solid understanding of paid media strategies; ability to advise on targeting and creative for Meta Ads Manager and LinkedIn Campaign Manager.

- Design Literacy: Familiarity with Canva, Figma, or Adobe Creative Cloud to effectively guide creative teams; bonus points for hands-on video editing capability.

Soft Skills

- Strategic Thinking: The ability to see the "big picture" while managing granular details.

- Storyteller: Exceptional written and verbal communication; you can make technical jargon sound like poetry.

- Agility: Comfortable in a fast-paced environment; capable of pivoting strategy based on breaking news or algorithm changes overnight.

- Cross-Functional Collaboration: Experience collaborating with Sales, Product, Customer Service, and HR to amplify company-wide initiatives.

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PERFORMANCE METRICS (The "North Star")

Your success will be measured by:

1. Growth & Engagement: Follower growth, engagement rate, and brand sentiment score.

2. Traffic & Conversion: Social traffic to the website and the conversion rate of that traffic.

3. ROI & Influence: Percent of marketing pipeline attributed to social media channels.

4. Influence: Qualitative feedback from the C-suite and internal stakeholders regarding the sophistication of the brand narrative.

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WHY JOIN THE FRAGRANCE ACADEMY ?

- Impact: Your work will directly influence the company’s growth trajectory.

- Innovation: We provide the tools and autonomy to try new things (we reward calculated risk).

- Culture: Join a team of passionate, driven, and supportive professionals.

- Compensation: Competitive salary, performance bonuses, full health benefits, and unlimited PTO.

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HOW TO APPLY

Please send your resume & Portifolio to wahstapp or email, and a "Strategic Case Study" (1 page PDF) detailing a time you turned a social media challenge into a business win.

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THE FRAGRANCE ACADEMY is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.