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Required: Social Media Accounts Manager and Content Strategy Specialist

Required: Social Media Accounts Manager and Content Strategy Specialist

Bahçelievler / İstanbul
Full Time
At Workplace

We are announcing a job opening for a strong social media professional. Our market focus:   

The role combines account management, content strategy, copywriting, and performance analysis, with a clear focus on growing external markets (B2B export) and 20% on the local market. Main Duties • Daily account management (especially Instagram) and building an organized and consistent content system. B2B and converting content into genuine inquiries (Forms/WhatsApp/DM) rather than just views. • Developing a content strategy that attracts partners • Writing captions, hooks, CTAs, and post texts in a premium style consistent with the brand identity. • In-depth analytics reading: enhancing posting times, analyzing content patterns, audience behavior, and conversion signals. • Keeping up with trends and applying them professionally in a way that suits a skincare brand without damaging the brand image. • Suitable content planning for B2B: product education, reliability and credibility (certificates/quality/processes), use-cases for clinics and centers, and support content for distributors. • Coordination with the design/video/ads team and translating data into weekly improvements. • Submitting clear reports with actionable steps (repeat/pause/test). Key Requirements • Proven experience in skincare/beauty sector with social media and content strategy. • Strong analytical mindset and ability to convert data into decisions. • Experience in building content that generates B2B clients (partners/distributors/professional buyers). • High skill in content writing (CTA/Storytelling/Captions/Hooks). • Experience in planning UGC and influencers/creators content within a clear growth system. • Understanding of content funnels in e-commerce (website + platforms) and how content affects sales. • High organization, quick execution, and responsibility.     

We are hiring a social media leader who combines account management, content strategy, copywriting, and analytics — with a clear focus on B2B growth. Market focus: 80% international B2B (export) and 20% local market. B2B targets: distributors, companies, clinics/aesthetic & shaping centers, beauty centers, and professional buyers worldwide.

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