Luxury B2C Female Social Media & Digital Strategy Specialist

THE FRAGRANCE ACADEMY

is seeking a sophisticated, results-driven Female  /  B2C Social Media & Digital Growth Specialist (Professional Creative Female)

to join our commercial team.

This is a dual-purpose role designed for a graceful brand storyteller with the strategic precision to convert attention into measurable growth. You will manage our consumer-facing presence across social platforms—ensuring every post, campaign, and digital touchpoint reflects the refinement of our brand while driving outcomes that move revenue.

You will own the creative rhythm and the growth plan: from content strategy and platform execution to digital campaign performance, community engagement, and brand consistency at scale.

Key Responsibilities

1) B2C Digital Growth & Strategy

• Own the B2C growth engine: translate business goals into a clear digital plan and execution roadmap.

• Campaign planning: build and manage monthly content themes, launches, promotions, and seasonal initiatives.

• Channel strategy: define platform-specific content approaches for Instagram, TikTok, Facebook, YouTube Shorts (as applicable).

• Performance optimization: track results, identify what drives engagement and conversions, and improve content and strategy continuously.

Core success areas: reach, engagement rate, lead capture, conversion to inquiries/purchases, audience growth, and brand sentiment.

2) Social Media Platform Management (Day-to-Day Execution)

• Content production oversight: create, edit, and refine posts/captions, Reels/short-form concepts, and story sequences.

• Brand voice & luxury consistency: maintain a consistent lexicon, aesthetic, and tone aligned with The Fragrance Academy’s identity.

• Community management: respond to comments and messages with professionalism and warmth—protecting the customer experience at every touchpoint.

• Scheduling & publishing: manage posting calendars using tools such as Meta Business Suite, Buffer, Later, Hootsuite (or similar).

• Hashtag/search strategy: apply strong discovery practices to maximize visibility for B2C audiences.

3) Content & Copywriting (Consumer-Facing)

• Persuasive B2C copywriting for:

  • product announcements and collection stories

  • email/social conversion messaging (if applicable)

  • promotional captions and call-to-action scripts

  • brand storytelling that feels premium, not generic

• Creative storytelling for fragrance buyers: translate scent experience, mood, identity, and occasion into compelling narratives.

• Adapt content for platform behavior (hook-first structure, formatting, rhythm, CTAs).

4) Visual & Digital Presentation (Light Design Oversight)

• Platform-ready visual direction: ensure every asset is polished, consistent, and properly formatted for each platform.

• Create content concepts and visual frameworks (mood direction, color alignment, typography cues).

• Use design tools such as Canva / Adobe Express / Photoshop (or comparable) to deliver on-brand content.

5) Planning, Reporting & Operational Excellence

• Analytics & reporting: deliver weekly/monthly performance summaries (KPIs, learnings, next steps).

• Digital campaign organization using Google Drive and/or shared production systems.

• Cross-functional coordination with Creative and Operations to ensure content is accurate, formatted properly, and delivered on schedule.

Qualifications & Skills Essential

1) Linguistic & Brand Voice Mastery

• Fluent English (C3/Native proficiency preferred) with impeccable grammar and an ability to write luxury-level consumer copy.

2) Proven Content & Social Media Experience

• Demonstrable experience in B2C social media growth, content strategy, and platform management (portfolio required).

3) Technical Proficiency

• Strong practical knowledge of:

  • Meta/Instagram/TikTok business tools

  • content scheduling workflows

  • basic analytics interpretation (insights, audience, conversion indicators)

• Advanced comfort with Google Drive; Excel/Sheets is a plus.

4) Aesthetic Eye

• Ability to execute clean, premium, client-level content design and content direction.

5) Performance-Driven Mindset

• You understand that luxury isn’t only aesthetic—it’s measurable: engagement quality, conversion paths, and repeat purchase indicators.

Preferred (Nice-to-Have)

• Prior exposure to beauty, fragrance, fashion, or luxury retail.

• Experience running paid social (boosts, Meta Ads, TikTok Ads) and understanding basic targeting concepts.

• Understanding of consumer journey: awareness → consideration → conversion → loyalty.

• Strong familiarity with trend-aware short-form content and best practices for hooks and retention.

Commercial Goal (Please Fill This In)

• Ability to contribute to achieving required monthly & annual B2C targets (revenue/inquiries/orders), including consistency across content output and campaign performance.

Skills & Qualifications (Updated)

1. Fluent English (excellent writing and confident communication).

2. Proven content writing experience (sales/marketing writing preferred), with the ability to produce premium B2C copy that converts.

3. Strong working knowledge of Google Drive, including folder structures, access permissions, and version control for campaign assets.

4. Experience with XLS/Excel or Google Sheets for tracking and organizing performance, pipelines, leads, and deadlines (formulas, sorting, and data validation preferred).

5. Ability to create presentations (clear structure, polished tone, client-ready formatting) for digital campaign reporting and consumer outreach.

6. Experience creating mood boards (Canva/Pinterest/other tools acceptable), translating seasonal visuals, scent storytelling, and brand aesthetics into direction for content.

7. Full-time B2C commercial support, including:

   • lead generation

   • follow-ups

   • customer communication via social and messaging channels

8. Closing B2C deals across all social platforms via Messenger and WhatsApp, including managing conversations professionally, handling objections, and moving prospects through the purchase journey.

9. Performance-driven target ownership: pushing consistently toward required monthly and annual targetsthrough content execution, outreach follow-through, and conversion excellence.