Female Fluent E "SM accounts Manager & Digital Marketing Plan"

THE FRAGRANCE ACADEMY 

is seeking a sophisticated, results-driven "Female Fluent English — Social Media Accounts Manager & Digital Marketing Plan Specialist"

to join our commercial team.

This is a dual-purpose role designed for a graceful brand storyteller with the strategic precision to convert attention into measurable growth. You will manage our consumer-facing presence across social platforms—ensuring every post, campaign, and digital touchpoint reflects the refinement of our brand while driving outcomes that move revenue.

1) Core Purpose of the Role

Own and execute day-to-day social media account management and digital marketing planning to grow brand awareness, engagement, leads/sales (as applicable), and consistent brand presence across platforms.

2) Key Responsibilities

• A. Social Media Account Management (Day-to-Day)

• B. Content Planning & Publishing

• C. Community Management & Brand Reputation

• D. Digital Marketing Planning & Strategy

• E. Paid Social / Advertising Coordination (If Applicable)

• F. Analytics, Reporting & Optimization

• G. Lead Generation & Conversion Support (If Applicable)

• H. Brand Governance

• I. Team Coordination & Workflow

3) Required Experience (Must-Have)

• Proven experience managing social media accounts as a Social Media Manager / Accounts Manager / Digital Marketing role.

• Demonstrated ability to plan content calendars and execute them consistently.

• Strong written English skills:

  • grammar, clarity, tone, and CTA writing.

• Experience with social media analytics and reporting.

4) Preferred / Strongly Valued Experience

• Experience running or assisting with Meta Ads / TikTok Ads / other paid social campaigns.

• Experience with engagement and community-building strategies.

• Experience creating short-form video content planning (Reels/TikTok scripts).

• Experience with influencer/partnership coordination (optional).

• Experience with basic SEO concepts or content marketing alignment.

5) Tools & Skills to Mention (Add What You Use)

You should list what you’re comfortable with, for example:

• Social platform management: Meta Business Suite, TikTok account tools, etc.

• Analytics: platform insights + Google Analytics (if applicable)

• Reporting: Excel/Google Sheets, Looker Studio (if applicable)

• Content workflows: Canva/Figma (design coordination), Google Drive for assets

• Scheduling: Buffer/Hootsuite/Later (if applicable)

• Ads/Tracking (if applicable): Meta Ads Manager, pixel/conversion events knowledge

6) Soft Skills & Professional Qualities

• Strong communication and responsiveness.

• Ability to work with deadlines and approvals.

• Creative thinking + structured planning.

• Attention to detail (branding, spelling, formatting, CTA correctness).

• Ability to take feedback and iterate quickly.

• Professional tone for customer-facing communication.

7) Deliverables (What Expects You to Produce)

• Content calendar (weekly/monthly).

• Caption library + content drafts.

• Published posts/stories/reels plan (as assigned).

• Community management response logs (internally).

• Weekly performance report.

• Monthly performance report and next steps strategy.

• Campaign briefs (when running campaigns).

• Creative briefs for design/video teams.

8) Education / Certifications (Optional to Include)

• Marketing, Digital Media, Communications, or related field (preferred).

• Certifications (optional but strong):

  • Meta/Facebook Blueprint,

  • Google Ads,

  • TikTok Ads,

  • HubSpot/content marketing.

9) Apps & AI tools should know (to manage tasks easily) 

A) AI for Captions, Hooks, and Content Ideas

B) AI for DM Reply Drafts (fast responses)

C) AI for Video Script + Reels/TikTok Planning

D) AI for Design Enhancements / Image Editing

E) AI for Hashtags, SEO keywords, and Research

F) AI Scheduling / Growth (automation category—use carefully)

G) AI for Scheduling/Workflow Support