Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Mall of Istanbul — Istanbul
Work Days: Monday to Friday
Working Hours: 09:00 – 17:00
Required Languages: Arabic and English (full proficiency)

Role Overview

You will lead marketing strategies aimed at attracting new clients and expanding the customer base. You will work closely with the Sales and Services teams to identify growth opportunities, plan digital marketing campaigns, and manage their budgets to achieve the best return on investment (ROI).

Main Responsibilities

• Develop and manage multi-channel marketing strategies: SEO/SEM, content marketing, field and digital marketing, partnerships, paid advertising, and social media.

• Design and implement integrated programs to generate leads and convert them into actual clients.

• Manage the marketing funnel from awareness to conversion using techniques like A/B Testing and CRO.

• Create high-quality B2B content (case studies, articles, blogs, landing pages) that showcases the agency’s expertise.

• Manage the marketing budget and collaborate with external advertising agencies and suppliers.

• Represent the brand at industry events and exhibitions.

Requirements

• Bachelor’s degree in marketing or a related field.

• Age not exceeding 40 years.

• 7–10 years of experience in digital marketing (preferably B2B), preference for experience in marketing agencies or software companies (SaaS).

• Strong experience in demand generation and data-driven marketing.

• Hands-on expertise in SEO/SEM, performance marketing, Google Analytics 4, marketing automation and CRM tools (such as HubSpot/Salesforce).

• Experience managing multilingual marketing campaigns.

• Excellent written and verbal communication and strong interpersonal skills.

• Technical proficiency in digital marketing tools and techniques: data-driven budgeting, web analytics, email analytics and bounce rates, and SEO optimization.

• Leadership skills and the ability to manage a team.

• Full proficiency in Arabic and English; proficiency in Turkish is a plus.

Suggested Performance Indicators (KPIs/OKRs)

• Number of new marketing-qualified leads (MQLs) per month.

• Lead-to-client conversion rate.

• Number of newly won projects.

What We Offer

• An opportunity to make a real impact on the agency’s growth.

• A collaborative and supportive work environment.

• A competitive compensation package.

• Support for participating in professional events.

How to Apply

Send your CV to:
Email subject: Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Mall of Istanbul — Istanbul
Work Days: Monday–Friday
Working Hours: 09:00–17:00
Languages: Arabic and English

Why this role?

As the Digital Marketing Manager, you will lead our marketing strategy to attract new customers and expand our client base. You will work closely with Sales and Services to identify growth opportunities, plan digital campaigns, and manage budgets to maximize ROI.

Key Responsibilities

• Develop and manage multi-channel marketing strategies (SEO/SEM, content marketing, field & digital marketing, partnerships, paid advertising, social media).

• Launch integrated programs to generate new leads for the agency and convert them into paying clients.

• Own the marketing funnel from awareness to conversion, leveraging A/B testing and CRO techniques.

• Create high-quality B2B content (case studies, articles, blogs, landing pages) that showcases the agency’s expertise.

• Manage the marketing budget as well as external ad agencies and vendors.

• Represent the brand at industry events and trade shows.

Requirements

• Bachelor’s degree in Marketing (or related field).

• Age not exceeding 40.

• 7–10 years of experience in digital marketing, preferably in B2B; experience at marketing agencies or SaaS companies is a plus.

• Strong background in demand generation and data-driven marketing.

• Hands-on experience with SEO/SEM, performance marketing, Google Analytics 4, marketing automation, and CRM tools (e.g., HubSpot/Salesforce).

• Experience managing multilingual campaigns.

• Excellent written and verbal communication and interpersonal skills.

• Technical aptitude: familiarity with digital marketing technologies (budgeting for data-driven apps, web analytics, email analytics and bounce rates, website ranking/SEO).

• Strong leadership skills and the ability to manage a team.

• Full proficiency in Arabic and English; Turkish is a plus.

Suggested KPIs/OKRs

• Monthly new Marketing-Qualified Leads (MQLs).

• Lead-to-Client Conversion Rate.

• Number of newly won projects.

What We Offer

An opportunity to make a real impact on the agency’s growth, a collaborative work environment, a competitive compensation package, and support for participation in professional events.

How to Apply

Please send your CV to
Email subject: Digital Marketing Manager