Social Media Marketing Manager

The Company

We are a French company which specializes in designing and manufacturing state-of-the-art invisible orthodontics (clear aligner)

Summary

We are searching for a professional Social Media expert to be part of the marketing team, to support the digital marketing strategy with the purpose to increase brand awareness.

Your Role

Our aim is to increase sales by managing the full digital marketing plan.

Reporting to the Digital Marketing Manager, your scope will include managing and implementing the entire social media strategy.

Tasks

• Participation in different creative meetings to understand the Paris Aline approach.

•  Implementation and management of our social media strategy in line with our brand identity and our general Marketing Campaign.

• Creating, scheduling, and posting daily content on the brand’s social media accounts and continuously overseeing the social media content.

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

•  You will give life to our social media by replying to private messages on the brand’s social media accounts and commenting on posts.

• Maintaining our brands’ voice and personality by joining relevant conversations and ensuring that our social content looks consistent across various channels.

• interacting with our social community and aim to achieve superior customer engagement.

• Stay up to date with the latest social media best practices and technologies  

• Work with copywriters and designers to ensure that our content qualitative, innovative and appealing 

• Through regular feedback and monthly field visits, you analyze our social media actions in order to improve them and assess the ROI.

• In this role, you will collaborate with Marketing, Creative and your direct colleagues specialized in communication

• You will report to the Digital Marketing Manager.

Reporting

•  Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

• Measure the success of every social media campaign.

• Define the most important social media KPIs.

QUALIFICATIONS

• 4 years of experience as a Social Media Expert or similar role.

• Have a degree in marketing or a related field (e.g. communication, digital).

• You speak fluently English and Arabic, additional language is a plus.

• Social Media Strategist using social media for brand awareness.

• Excellent knowledge of Facebook, LinkedIn, Instagram, YouTube, Snapchat, and other social media best practices.

• Good understanding of social media KPIs.

• Understanding of SEO and web traffic metrics.

• Team player.

• Good time-management skills.

• Great interpersonal and communication skills.

Benefits

• Competitive salary.

• Flexible paid time off.

• Enhanced parental leave.

• Dynamic working environment with talented people.

• Flexible work environment.