Digital Marketing Specialist - Marketing Agency

Plan A marketing Agency in the Dubai, is planning to open its new branch in Istanbul

and we are looking for a Digital Marketing Specialist to join our family with the following responsibilities:

• Adevise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.
• Create and manage link-building and content marketing strategies.
• Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.
• Use Google Analytics, Google AdWords, and other relevant digital marketing tools.
• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Optimize content for the website and social media platforms
• Implement and analyze performance metrics
• Provide internal reports on a regular basis
• Monitor ROI and KPIs

Requirements

• Minimum of 2 years of experience as a Digital Marketing Specialist or similar role
• Experience with digital marketing automation software
• Experience with Google Ads and Google Analytics
• Knowledge of web publishing
• Proficiency with SEO tools
• Superb verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills
• Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns