Creative Digital Marketing Strategy & Brand Storyteller

THE FRAGRANCE ACADEMY 

• is a distinguished luxury brand consultancy specializing in strategic identity development, creative direction, and market positioning for the world's most prestigious fragrance, fashion, and beauty houses. Our portfolio comprises heritage maisons and contemporary luminaries—each united by a commitment to excellence, craftsmanship, and emotional resonance.

• We operate from our in-house creative studio, a space designed to foster collaboration, innovation, and the spontaneous exchange of ideas that defines exceptional work. Our culture is rooted in mutual respect, intellectual curiosity, and an unwavering dedication to the pursuit of beauty in all its forms.

• We are currently seeking an exceptional Creative Digital Marketing Strategy & Brand Storyteller to join our leadership team—a professional who embodies strategic rigor, creative vision, and digital fluency, and who thrives in a collaborative, in-house environment.

2. POSITION OVERVIEW

• The Creative Digital Marketing Strategy & Brand Storyteller serves as the principal architect of our clients' digital brand narratives and omnichannel marketing strategies. Reporting directly to the Head of Brand Strategy & Digital Marketing, this individual is responsible for conceptualizing, developing, and executing high-impact digital strategies that elevate brand presence, drive commercial performance, and deepen consumer engagement.

• This role demands a professional who operates at the intersection of strategy, creativity, and data intelligence—translating complex market insights into compelling narratives, visually stunning assets, and measurable business outcomes. The ideal candidate is a confident communicator, a cultural connoisseur, and a meticulous project manager capable of orchestrating multiple high-stakes client engagements simultaneously.

3. KEY RESPONSIBILITIES

The following constitutes the core accountabilities of this position:

3.1 Digital Strategy & Brand Architecture

              Area                                                  Responsibility

• Strategic Frameworks - Develop comprehensive digital marketing strategies aligned with each client's brand heritage, market positioning, and commercial objectives.

• Audience Intelligence - Conduct rigorous analysis of consumer behavior, digital trends, and competitive landscapes to inform data-driven creative decisions.

• Channel Optimization - Define optimal channel mixes—including social media, email, paid media, SEO/SEM, and content marketing—to maximize reach, engagement, and conversion.

• Performance Metrics - Establish clear KPIs, track campaign performance, and translate analytics into actionable insights for continuous optimization.

3.2 Creative Content & Copywriting Excellence

              Area.                                                    Responsibility

• Persuasive Copywriting - Draft, refine, and finalize high-impact digital content including website copy, email campaigns, social media narratives, ad copy, brand manifestos, and sales enablement materials—all in flawless English.

• Tone of Voice Governance - Develop and maintain brand lexicons and tone-of-voice guidelines to ensure consistency across all digital touchpoints.

• Editorial Leadership - Lead the editorial direction for client content calendars, ensuring alignment with seasonal campaigns, cultural moments, and brand milestones.

3.3 Visual Storytelling & Digital Asset Design

              Area.                                           Responsibility

• Presentation Design - Create client-ready presentations using Google Slides and Microsoft PowerPoint—ensuring strategic clarity, logical structure, and polished visual aesthetics.

• Mood Board Curation - Develop evocative mood boards that translate abstract concepts into tangible visual narratives—including color palettes, typography, imagery, and styling references.

• Digital Asset Creation - Concept and design high-impact digital assets—social visuals, campaign graphics, and brand guidelines—using Canva, Adobe Creative Suite, or equivalent tools.

3.4 Client Engagement & Stakeholder Leadership

              Area.                                                Responsibility

• Strategic Partnerships - Serve as a trusted creative advisor to C-suite executives, marketing directors, and creative leaders at luxury houses.

• Pitch Leadership - Lead new business presentations with compelling storytelling, strategic rigor, and executive presence.

• Stakeholder Communication - Confidently present strategies and creative concepts to high-level stakeholders with cultural awareness and professional poise.

3.5 Operational Excellence & Project Management

              Area                                                              Responsibility

• Multi-Project Orchestration - Manage multiple client accounts and concurrent deadlines in a fast-paced, high-stakes environment.

• Documentation & Tracking - Maintain meticulous records using Google Drive (folder hierarchies, version control, permissions) and Microsoft Excel/Google Sheets (project timelines, deliverable trackers, client pipelines).

• Cross-Functional Collaboration - Liaise seamlessly with internal teams including Design, Production, and Account Management to ensure flawless project delivery.

4. QUALIFICATIONS & REQUIREMENTS

4.1 Essential Criteria

              Category.                                                                         Requirement

• Language Proficiency Fluent English (C2/Native) with impeccable written grammar, sophisticated vocabulary, and confident verbal communication skills.

• Professional Experience - A minimum of 5–7 years of demonstrable experience in digital marketing strategy, brand planning, creative direction, or related fields—ideally within the luxury or premium lifestyle sector.

• Strategic Acumen - Proven ability to synthesize complex digital data, consumer insights, and cultural trends into actionable, commercially viable creative strategies.

• Creative Portfolio - A robust, curated portfolio demonstrating excellence in digital strategy, copywriting, brand storytelling, presentation design, and mood board creation.

• Technical Proficiency Advanced working knowledge of:
  • Google Workspace (Drive, Docs, Slides, Sheets)
  • Microsoft Office Suite (PowerPoint, Excel, Word)
  • Canva or Adobe Creative Suite (Photoshop, InDesign, Illustrator)
  • Analytics Tools (Google Analytics, Meta Business Suite, or equivalent)

• Organizational Rigor - Exceptional project management capabilities with obsessive attention to detail, deadline discipline, and meticulous record-keeping.

• Communication Skills - Outstanding written and verbal communication skills, with the ability to articulate complex concepts with clarity, elegance, and persuasion.

• In-House Commitment - A demonstrated preference for and ability to thrive in a fully on-site, collaborative studio environment.

4.2 Preferred Qualifications

              Category                                  Preference

• Industry Experience - Prior experience working with high-end fashion, beauty, or fragrance brands—either in-house or at a premium creative agency.

• Global Perspective - Exposure to international markets, cross-cultural brand positioning, and multilingual environments.

• Retail Intelligence - Deep understanding of luxury e-commerce, omnichannel marketing, consumer psychology, and the modern luxury purchase journey.

• Paid Media Expertise - Experience with paid media strategy, SEO/SEM, social media advertising, and budget management.

• Professional Network - Existing relationships within the luxury ecosystem (brands, agencies, media, or creative partners).

• Multilingual Ability - Proficiency in a second language—particularly French, Italian, or Mandarin—is a distinct advantage.

5. PERSONAL ATTRIBUTES & CULTURAL FIT

The successful candidate will embody the following characteristics:

              Attribute                        Description

• Strategic Vision - Demonstrates the ability to see the broader commercial and cultural context while maintaining precision in execution.

• Creative Excellence - Possesses an unerring eye for beauty, proportion, and cultural relevance—distinguishing between competence and mastery.

• Commercial Pragmatism - Balances creative ambition with measurable business impact, ensuring all work delivers tangible ROI.

• Executive Presence - Commands attention with eloquence, clarity, and confidence—comfortable engaging with C-suite stakeholders.

• Cultural Intelligence - Deeply attuned to global cultural shifts, digital behaviors, and the evolving psychology of luxury consumers.

• Proactive Initiative - Demonstrates self-direction, resourcefulness, and the ability to anticipate needs and act decisively.

• Collaborative Spirit - Possesses emotional intelligence, generosity of spirit, and a commitment to collective excellence.

• Resilience - Thrives under pressure, adapts to change with grace, and consistently meets or exceeds deadlines.

6. COMPENSATION & BENEFITS

ComponentDetail

• Salary - Competitive, market-leading remuneration commensurate with experience and qualifications.

• Work Arrangement - Full-time, in-house (on-site) position based at our headquarters in ISTANBUL/Beylikduzu .

• Professional Development - Access to exclusive industry events, executive training programs, and leadership development opportunities.

• Creative Autonomy - Significant creative freedom and ownership over high-profile client engagements.

• Prestige - The opportunity to shape digital narratives for the world's most revered luxury brands.

• Culture - A collegial, high-performance environment defined by mutual respect, intellectual curiosity, and an unwavering commitment to excellence.

7. APPLICATION PROCESS

7.1  Submission Requirements

Interested candidates are invited to submit the following documents to [email protected]

              Document                                  Description

• Curriculum Vitae (CV) - A comprehensive CV highlighting relevant professional experience, qualifications, and achievements.

• Cover Letter - A persuasive, eloquently written letter articulating your motivation for the role, your alignment with our values, and your vision for digital luxury brand storytelling.

• Portfolio - A curated portfolio (PDF or web link) showcasing your best work, including digital strategies, copywriting samples, presentation decks, and mood boards.

• Case Study - (Optional but strongly encouraged) A one-page executive summary of a digital campaign or brand strategy you developed, detailing the challenge, your strategic approach, and the measurable outcomes.

7.2 Application Deadline

26.06.2026 – Applications received after this date may not be considered.

7.3 Subject Line Format

Please use the following subject line for your email application:

Creative Digital Marketing Strategy & Brand Storyteller – [Your Full Name]

7.4 Equal Opportunity Statement

THE FRAGRANCE ACADEMY is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from individuals of all backgrounds, identities, and experiences.

8. CONTACT INFORMATION

For inquiries regarding this position, please contact:

Human Resources Department
THE FRAGRANCE ACADEMY
Email: [email protected]
Website: www.TheFragrance-Academy.com
Address: Istanbul/Turkiye

9. CONFIDENTIALITY NOTICE

This job description contains confidential information proprietary to THE FRAGRANCE ACADEMY. It is intended solely for the purpose of candidate evaluation and recruitment. Unauthorized distribution, reproduction, or disclosure is strictly prohibited.

10. FINAL STATEMENT

At THE FRAGRANCE ACADEMY, we believe that digital marketing is not merely a function—it is an art form. It is the delicate balance of data and emotion, technology and humanity, strategy and creativity.

We are seeking a professional who shares this conviction—a digital storyteller who can elevate our clients' narratives while shaping the cultural conversation around luxury in the digital age.

If you possess the strategic rigor, creative vision, digital fluency, and linguistic elegance required to excel in this role, we invite you to submit your application.

✦ APPLY NOW ✦

THE FRAGRANCE ACADEMY
Where Digital Stories Become Timeless Legacies